Read about a successful local woman entrepreneur who has infused her personality into her business.
This previous week, Empower Her spoke with Genevieve Bedini, a native of Seymour, CT and owner of the salon, Genevieve & Salon and Co. located in Seymour. When speaking with Genevieve, she gave a lot of insight on how a passion can turn into a successful business.
I had the pleasure of speaking with Genevieve and gathered information about being a hairstylist and starting a business. When asking about her process she said, “I never wanted to be an owner of a salon. I worked in town 9 years prior at a different salon and one day I was asked if I wanted to open my own salon. I had a tour of a place that was going for a really good deal. I looked at it and went home later to tell my husband I wanted to open my own salon and I asked for some help from my mother and we were off.” One of the most important things for Genevieve was to keep her salon authentic to who she is as a person. When I asked what the atmosphere of her salon is she said, “I am a very mellow person and I wanted that to translate in my salon. In many salons it's filled with hustle and bustle and I just wanted a relaxed environment. I play very relaxed music and make sure there is a chill vibe at all times.” Having this environment and staying true to who she is has helped with gaining long term clients. Genevieve said, “I have had clients with me for 14 years. They have followed me from when I just started to the transfers of different buildings. I have these relationships and I am grateful for them because not only do they bring me business, but they are great people as well.” Genevieve’s genuine nature along with her autonomous ways, allowed her to be as successful as she has been and these assets will continue to contribute to her success down the road.
Just like every other business in the United States, COVID-19 has affected Genevieve’s salon. In these times however, she along with her staff have been staying positive and taking the proper precautions to make sure everyone is comfortable and to make sure everything goes smoothly. Genevieve said, “I have had to buy extra things to accommodate for COVID-19 and I have had to make the right amount of time to book people’s hair appointments.” By being adaptable, Genevieve has been able to keep her business thriving.
When asked what piece of advice she would give to young people, she said, “If you work hard at anything, you can achieve everything.” As someone who has created her own business and has been able to be successful with her business, I would say this is very good advice.
Along with being the owning her salon, Genevieve is a mother of 3 daughters. While she has quite a plate full, she exemplifies what it means to be an empowered woman and a leader in her community.